BMW Ultimate Drive

The BMW Ultimate Drive is a grassroots program that gives community members the opportunity to get involved in the breast cancer movement. For every mile driven during the BMW Ultimate Drive event, $1.00 is donated to Komen, with a guaranteed donation of $1,000,000. Developed by BMW in partnership with Komen, a fleet of specially badged BMWs crisscross the country visiting participating BMW Retail Centers.

Upon completion of every drive, each participant adds his or her own name to the Signature Vehicle, which becomes a living memorial to those who have lost their battle against breast cancer and a sign of hope and inspiration to others fighting the disease. At each event, there will be an award presentation honoring a “Local Hero” – a community resident who has made an outstanding personal effort in the fight against breast cancer. A photograph of each hero will be affixed to the Signature Vehicles.

Furthering its commitment to the Komen vision, BMW North America, Inc. produces the BMW Pink Ribbon Collection of apparel and lifestyle merchandise. BMW donates 80 percent of the gross profits to Komen from the merchandise sold. To view the products and for more information click here.